Fractal Banana

The Truth About Internet Marketing (Part 1)

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Internet marketing is deceptively difficult. While it’s true that all of your customers are only a click away, small businesses often discover that breaking their way into the search engine results pages and stealing clicks from their entrenched competitors is an insurmountable task. The truth is that search engine marketing leads to natural monopolies and there aren’t many alternative channels through which smaller retailers and media companies can stake out territory.

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